Database Development and Management
Data is key to the success of direct marketing and we can help you make the most of your data.

We can provide a wide range of services, from simply cleansing your database or mail sorting your mailing list, to developing and hosting a sophisticated database system.

Database development, hosting and management
We can develop a database from scratch or work with your existing database structure. We have a team of software developers who can build databases using rapid application tools.

Typical data management tasks include consolidating databases, amending data, appending data, enhancing data, cleansing data, flagging data, separating data fields, adding new records, making deletions, running selections, exporting data and producing reports.

Campaign analysis and reporting
We can develop the database system in order that it can facilitate any reporting requirements. This is vital for measuring a marketing campaign’s success and planning your future marketing activity i.e. analysis of response rates, sales figures, demographics etc. Reports can be viewed in real time via a secure web portal and we can run selections and provide data exports as required.

Data capture
Our team can data capture from a variety of media including order forms, coupons, on-pack promotions, vouchers, competition entries, membership forms, faxes, e-mails, websites, phone calls, voicemail messages etc.

Our programming team is able to develop a data capture screen that feeds into a simple or a sophisticated database system, depending on what you require. Quick Address and PAF validation software is integrated within the system, which ensures that addresses are input quickly and accurately.

As well as manual data capture we can also download additional data feeds from websites, emails, other response centres etc and import them into the database.